English Blog

  Do you think that advertisers have a moral duty to avoid stereotyping people?         There are many stereotypes in advertisements. Sometimes they are necessary. As the purpose for most advertisements are to persuade the audience to use their service or goods, advertisements tend to be provocative in order to be remembered and persuade someone to do something in less than 2 minutes. In order to do so, many advertisements choose to use stereotypes. I believe it is necessary to do that for the audience to feel more 'comfortable'. For example, even though it might be offensive, many people would find it more realistic for a man to drive when the family is going on a trip compared to a teenage girl who just got her license to drive for a family trip- it is just not 'normal' to find a situation like that. So, many advertisements occasionally use stereotypes to stimulate their points in the most effective way.         However, it is the a...

This advertisement convey to the audience about freedom through wearing sneakers and pink watch with a wedding dress. This advertisement reveals the social context of 'One wearing a wedding dress should be wearing white heels and should be in a fancy place'. However the fact that it contradicts the idea should be very interesting to the audience. The value of freedom is highlighted through the visual language. Additionally, this advertisement does not tend to empower anyone- it shows there is no gender role and never follow what others are saying. Her smile, dress, shoes, watch, and the background does not seem to match if one thinks in a stereotypical mind- one should 'not follow' the stereotypes. By looking at this advertisement, the audience will want to break the stereotype and be free by wearing the Hour Choice watches.

1. Layout This image is only composed of a baby, McDonald's bun, and its logo. The image is overall bright with high contrast. The overall tone is yellow-orange causing the viewers to feel hunger, and friendly. The advertisement has no borders and is very closed-up. Visual text is in the ratio of 1:2 giving a sense of balance. The bun reminds the viewer of mother's breast - making the point that McDonald's is very healthy, safe, and necessary for people. 2. The subject The baby is putting his/her mouth on the bread to give an image of a breast feeding. No other parts except for the face of the baby is shown on the advertisement. By showing a close-up shot, we feel secure and protected. 3. Interaction with the viewer It is a close-up shot with no border on eye-level. The baby (subject) shows its side making no eye contact with the viewer giving a sense that he/she is concentrating on the bun. 4. Function of the image The advertisement is aiming for families or so...

1. What main appeals did you use in your pitch? In our advertisement pitch, we used appeal to logic. Personally, I used appeal to humor as well. 2. Why did you decide they would be the most effective? Examples? As this is an advertisement pitch, our team decided to use appeal to logic (logos) the most because this would also appeal to credibility. Anyone who decides to introduce a topic or to persuade someone needs to sound 'smart'. This is not a must but it is better to sound smart. Humans' brains are just made to trust the words that sounds logical and appealing. So, our team decided to use appeal to logic. Also, after watching other teams' pitches, I realized that everyone was making this sound really formal. So, I decided to sound 'smart' while making everyone pay attention to my words more by making appeal to humor as well. To appeal to humor I made my voice tone change according to my ideas. Also imitated voices of other people. Additionally I made ...

Analyzed a 30 seconds advertisement- LifeLock Bank- on how they use logos (appeal to logic), ethos (appeal to credibility), and pathos (appeal to emotion) This is an advertisement by "LifeLock Bank" The advertisement starts with pathos- appealing to emotion of fear It shows a robber in a bank and a 'monitor' who could not do anything- real life situation Audiences will be thinking of their own situation where they also will experience a robbery and noone could help them And then it goes on with ethos- appealing to credibility After the scene with the robbers, it shows a system of how they are working- clean, safe-looking, and efficient programs are shown Audiences will obtain a image of 'LifeLock Bank' as being well-organized and trustworthy It ends by showing logos- logical reasoning At the end, it shows specific amount of money they will provide and the amount their consumers will need to pay Audiences will be persuaded to use t...