print advertisement analysis

print advertisement of mcdonalds에 대한 이미지 검색결과

1. Layout
This image is only composed of a baby, McDonald's bun, and its logo. The image is overall bright with high contrast. The overall tone is yellow-orange causing the viewers to feel hunger, and friendly. The advertisement has no borders and is very closed-up. Visual text is in the ratio of 1:2 giving a sense of balance. The bun reminds the viewer of mother's breast - making the point that McDonald's is very healthy, safe, and necessary for people.

2. The subject
The baby is putting his/her mouth on the bread to give an image of a breast feeding. No other parts except for the face of the baby is shown on the advertisement. By showing a close-up shot, we feel secure and protected.

3. Interaction with the viewer
It is a close-up shot with no border on eye-level. The baby (subject) shows its side making no eye contact with the viewer giving a sense that he/she is concentrating on the bun.

4. Function of the image
The advertisement is aiming for families or solitaries as they will feel as if by eating the food, they will feel being with a family. This advertisement provokes the idea of breast feeding. The function of provoking the idea would be a powerful use of pathos since it provokes nostalgia, nurture, and hunger at the same time.

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이미지
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English Lang&Lit Sept1

이미지
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