Stereotypes in Advertisement
Do you think that advertisers have a moral duty to avoid stereotyping people?
There are many stereotypes in advertisements. Sometimes they are necessary. As the purpose for most advertisements are to persuade the audience to use their service or goods, advertisements tend to be provocative in order to be remembered and persuade someone to do something in less than 2 minutes. In order to do so, many advertisements choose to use stereotypes. I believe it is necessary to do that for the audience to feel more 'comfortable'. For example, even though it might be offensive, many people would find it more realistic for a man to drive when the family is going on a trip compared to a teenage girl who just got her license to drive for a family trip- it is just not 'normal' to find a situation like that. So, many advertisements occasionally use stereotypes to stimulate their points in the most effective way.
However, it is the advertisers' moral duty to avoid stereotyping people. As advertisements are ubiquitous, it is their responsibility to give them the right information- or at least the 'not biased' information. Youths and teenagers are more likely to find advertisements. Moreover, they are in an age level where their brain is receiving all sorts of information. If they are exposed to stereotypes, it is likely for them to receive these cliches as being real. This could result in many severe social problems such as racism or sexual discrimination. In other words, advertisements hold great responsibility on effecting teenagers and youths. It is their moral duty to avoid using too many stereotypes- but I believe that some stereotypes might be necessary to 'just make the advertisement make sense'.
There are many stereotypes in advertisements. Sometimes they are necessary. As the purpose for most advertisements are to persuade the audience to use their service or goods, advertisements tend to be provocative in order to be remembered and persuade someone to do something in less than 2 minutes. In order to do so, many advertisements choose to use stereotypes. I believe it is necessary to do that for the audience to feel more 'comfortable'. For example, even though it might be offensive, many people would find it more realistic for a man to drive when the family is going on a trip compared to a teenage girl who just got her license to drive for a family trip- it is just not 'normal' to find a situation like that. So, many advertisements occasionally use stereotypes to stimulate their points in the most effective way.
However, it is the advertisers' moral duty to avoid stereotyping people. As advertisements are ubiquitous, it is their responsibility to give them the right information- or at least the 'not biased' information. Youths and teenagers are more likely to find advertisements. Moreover, they are in an age level where their brain is receiving all sorts of information. If they are exposed to stereotypes, it is likely for them to receive these cliches as being real. This could result in many severe social problems such as racism or sexual discrimination. In other words, advertisements hold great responsibility on effecting teenagers and youths. It is their moral duty to avoid using too many stereotypes- but I believe that some stereotypes might be necessary to 'just make the advertisement make sense'.
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