English Blog

  Do you think that advertisers have a moral duty to avoid stereotyping people?         There are many stereotypes in advertisements. Sometimes they are necessary. As the purpose for most advertisements are to persuade the audience to use their service or goods, advertisements tend to be provocative in order to be remembered and persuade someone to do something in less than 2 minutes. In order to do so, many advertisements choose to use stereotypes. I believe it is necessary to do that for the audience to feel more 'comfortable'. For example, even though it might be offensive, many people would find it more realistic for a man to drive when the family is going on a trip compared to a teenage girl who just got her license to drive for a family trip- it is just not 'normal' to find a situation like that. So, many advertisements occasionally use stereotypes to stimulate their points in the most effective way.         However, it is the advertisers' moral duty to avo

This advertisement convey to the audience about freedom through wearing sneakers and pink watch with a wedding dress. This advertisement reveals the social context of 'One wearing a wedding dress should be wearing white heels and should be in a fancy place'. However the fact that it contradicts the idea should be very interesting to the audience. The value of freedom is highlighted through the visual language. Additionally, this advertisement does not tend to empower anyone- it shows there is no gender role and never follow what others are saying. Her smile, dress, shoes, watch, and the background does not seem to match if one thinks in a stereotypical mind- one should 'not follow' the stereotypes. By looking at this advertisement, the audience will want to break the stereotype and be free by wearing the Hour Choice watches.

1. Layout This image is only composed of a baby, McDonald's bun, and its logo. The image is overall bright with high contrast. The overall tone is yellow-orange causing the viewers to feel hunger, and friendly. The advertisement has no borders and is very closed-up. Visual text is in the ratio of 1:2 giving a sense of balance. The bun reminds the viewer of mother's breast - making the point that McDonald's is very healthy, safe, and necessary for people. 2. The subject The baby is putting his/her mouth on the bread to give an image of a breast feeding. No other parts except for the face of the baby is shown on the advertisement. By showing a close-up shot, we feel secure and protected. 3. Interaction with the viewer It is a close-up shot with no border on eye-level. The baby (subject) shows its side making no eye contact with the viewer giving a sense that he/she is concentrating on the bun. 4. Function of the image The advertisement is aiming for families or so

1. What main appeals did you use in your pitch? In our advertisement pitch, we used appeal to logic. Personally, I used appeal to humor as well. 2. Why did you decide they would be the most effective? Examples? As this is an advertisement pitch, our team decided to use appeal to logic (logos) the most because this would also appeal to credibility. Anyone who decides to introduce a topic or to persuade someone needs to sound 'smart'. This is not a must but it is better to sound smart. Humans' brains are just made to trust the words that sounds logical and appealing. So, our team decided to use appeal to logic. Also, after watching other teams' pitches, I realized that everyone was making this sound really formal. So, I decided to sound 'smart' while making everyone pay attention to my words more by making appeal to humor as well. To appeal to humor I made my voice tone change according to my ideas. Also imitated voices of other people. Additionally I made

Analyzed a 30 seconds advertisement- LifeLock Bank- on how they use logos (appeal to logic), ethos (appeal to credibility), and pathos (appeal to emotion) This is an advertisement by "LifeLock Bank" The advertisement starts with pathos- appealing to emotion of fear It shows a robber in a bank and a 'monitor' who could not do anything- real life situation Audiences will be thinking of their own situation where they also will experience a robbery and noone could help them And then it goes on with ethos- appealing to credibility After the scene with the robbers, it shows a system of how they are working- clean, safe-looking, and efficient programs are shown Audiences will obtain a image of 'LifeLock Bank' as being well-organized and trustworthy It ends by showing logos- logical reasoning At the end, it shows specific amount of money they will provide and the amount their consumers will need to pay Audiences will be persuaded to use t

This interview is based on the song "Born This Way" (song that is written to criticize bullying" Why did you write this song? I wanted to speak out to bullies who makes people feel like a loser no matter how many people is a fan of you, or how many number one hits you have! Who was your worst bully at school? There were a lot of bullies.yo u have to open the wound and pour salt and arsenic and poison in that wound and you must get out a needle and poke and prod then sew it back up again. And when I’m handed a beat that sounds amazing, that beat is the scissors, and then I cut the wound I’ve just sewn up, and I go back in. I go back in and I ask myself the same questions again and again and again: why am I here? Because I MUST be here. Because I know it is my purpose to be an artis t even thought I might be hurt inside. You can’t look me in the eye and tell me I’m one of them: I know I’m not. And I never will be. What was the purpose of this song?

           When I was 8, I went to United States for the second time. On my first experience, I was terrified at how everyone is speaking in a foreign language. Being terrified at a young age of 3, I had phobia of English itself. Consequently, our family had to move back to Korea in a year because of my extreme aversion of English. Whatsoever, my parents have decided to move back to United States- all because of my dad’s work!            My first expression of my new school was horror. I saw the “not Koreans” walking around (which reminded me of my old experience ) and those tall, scary-looking teachers talking in English. My parents have prepared me with English before coming to United States by making me study with a bunch of private tutors. However, when it comes to reality I could not say a thing when my teacher said, “Hello, my name is Ms. Pierson. What’s your name?” My teacher, Ms. Pierson, probably thought I had some mental problems since I could not understand the most s

In our class, we discussed about the essay: Mother tongue. The essay was very skillfully written to make the readers angry about the truth of ignorance towards the non-native English speakers. It first talks about funny and light experience of getting ignored due to poor English- in a very sarcastic way- and then, Tang directly talks about a really intrusive happening. When the readers are put into a situation of contrast, they are more likely to feel more emotion. For this tactfully written anecdote, I got interested in the subject of “stereotypes of non-native English speaker”. This topic was very interesting for me as I, myself, is not a native English speaker. Luckily, I studied in the States for a long time which made me possible to speak English as my second “native” language. However, for my mom she cannot speak English fluently. The “Mother Tongue” written by Tang, was actually very gripping for me. Tang’s mother and my mom are very similar. Both do not kno

Meaning of Seo yeon Koreans usually name using ancient Chinese letters My name was named by my grandfather before I was born The Seo is 聖 ( 성 ) meaning sacred. The sound it self is “seong” but for sake of pronunciation, our family decided to go by Seo ( 서 ). The Yeon is 娟 ( 연 ) meaning beautiful. The sound is just “yeon”. My name shows my grandparents’ and my parent’s wish for me to grow up sacred- our family is Christian- and beautiful- outside and inside.   My name is the most common name for Korean girls born in my year. So in school I found ATLEAST 2 students in my class with the name Seo yeon of Seo hyeon. Every time I go pass through the hallway in Korea and someone calls “Seo yeon” four or five people turned around.   Having a common name also caused some funny situation. Once, I received a wrong mail but I did not realize it until I saw the address since the receiver had the same name as me! Also, once my teachers got mixed up with me and Seo yeon “Le

Hello :) In today's posting, I am going to explain about the Korean culture 1. Do not write names in Red ink In ancient Korea, people wrote dead people's name with red ink on their family tree. So, writing names with red is the same meaning as writing names of dead people. If one writes someone's name with red in Korea, it is the same thing as saying that one wants someone to be dead. Of course, Koreans don't believe that writing in red will actually mean that writing in red will cause death, but we now think that writing names with red ink is very rude. Many travelers visiting Korea gets in "troubles" for writing one's name in red by mistake :). 2. Number 4 is unlucky This is very awkward but Koreans believe that number 4 is the symbol for death. It is because the ancient letter of Korea for death (死) and the number 4 (四) has the same sound. 3. Be polite and respect people that is older than you Koreans count the ages by the year that you

About me Hello :) My name is Cathy Jung (Seo  yeon) It is my first year at Raha, and lived in Abu dhabi for 2 and a half year. My hobby is drawing and I want to be a graphic designer in the movies. My goal is to get in to my "dream" institute with a scholarship.  About Language I decided to be in Lang&Lit because I believe that language has great significance in my life and that it will affect greatly in my future careers as well. In 21st century, everyone is becoming international. The first step of becoming a successful "international" person is to know the "international language"-English. Without knowing the language, one would not be able to communicate one's own thoughts and feelings. For instance, when I was 3, I went to United States. Obviously, I did not have any kind of knowledge with English. At preschool I always felt left out since I could not communicate- it took me years of studying. Thank you for reading and I inc