print advertisement- Hour Choice- analysis



This advertisement convey to the audience about freedom through wearing sneakers and pink watch with a wedding dress. This advertisement reveals the social context of 'One wearing a wedding dress should be wearing white heels and should be in a fancy place'. However the fact that it contradicts the idea should be very interesting to the audience. The value of freedom is highlighted through the visual language. Additionally, this advertisement does not tend to empower anyone- it shows there is no gender role and never follow what others are saying. Her smile, dress, shoes, watch, and the background does not seem to match if one thinks in a stereotypical mind- one should 'not follow' the stereotypes. By looking at this advertisement, the audience will want to break the stereotype and be free by wearing the Hour Choice watches.

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  1. Meraki072016년 11월 23일 오전 1:54

    I like that you highlighted the message of freedom in the ad. Not just women, but all human beings must have the freedom to make their own choices in life and not be bound by social constructs.

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  2. Azim Baruno2016년 11월 23일 오전 1:57

    I disagree to the fact that there are no gender roles in this advertisement. Wedding dresses symbolises femininity while the sneakers shows otherwise. This conflict of gender roles is trying to promote the equality of all gender and not caring about what people wear. Some points you have stated in this blog post are similar to what I have commented.

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